Birmingham International Marathon tee-shirt design revealed

photograph courtesy of Edwin Ellis Creative Media

It’s this season’s must-have fashion accessory… the finishers’ tee-shirt for the first-ever Birmingham International Marathon.

What makes this tee-shirt extra special, however, is that it was designed by a student from Birmingham Metropolitan College (BMet) at the ‘We Are FEED’ Millennium Point design studios.

The tee will be handed out to the finishers at the city’s inaugural Birmingham International Marathon on Sunday, October 15.

Runners from across the world will be descending on Birmingham for the marathon, which takes place on the same day as the established Simplyhealth Great Birmingham Run half marathon.

While the marathon reached capacity some time ago, places are still available for the Simplyhealth Great Birmingham Run half marathon and potential participants are urged to sign up quickly to avoid missing one of the biggest days in Birmingham’s events diary.

Featuring a design that reflects the city’s historic connection to the bull and an inspirational tagline ‘I CONQUERED A MARATHON’, the dark blue marathon finishers’ tee was designed by student Prayer Makurumidze.
Prayer, aged 19, is completing a HND in Graphic Design and competed against 30 other students in the challenge to win the design brief.

We Are FEED is a purpose-built studio that enables art and design students the opportunity of learning real-world design skills.

Working with The Great Company, organisers of the Birmingham International Marathon, gave students the chance to take part in several exciting and engaging live briefs.

The students were also given placements with Channel 5 and Nova Films as runners and camera assistants.

Prayer said: “This has given me the chance to learn new skills and the feedback from the client was really useful.
“It has given me the confidence to talk and work with other potential clients. The whole process has been really enjoyable and the finished tee will be a strong part of my portfolio.”

Adam Guy, Course Leader for HND Graphic Design, said: “Every one of our students, whether they have won or not, has had a great experience.

“The Great Run Company has given our students several live briefs where our students can test out their many design skills and this really strengthens what we do at We Are FEED.

“It enables credibility with the students and helps them build real industry portfolios. The Great Run Company are fantastic at feedback and visit regularly to encourage the students. The process across all of the briefs has been
incredibly valuable.”

Birmingham is widely regarded as the birthplace of mass participation long-distance running events and the Birmingham International Marathon will cement the city’s position as the European Capital of Running.

Birmingham staged one of the country’s first open-to-all marathons, the People’s Marathon, which ran from 1980-85 and was organised by late Solihull-based elite runner John Walker.

Sign up for the Simplyhealth Great Birmingham Run 2017 at https://www.greatrun.org/great-birmingham-run

Sign up for the Simplyhealth Junior and Mini Great Birmingham Runs at http://www.greatrun.org/great-birmingham-run/juniorandminibirmingham

Ends

Notes to Editors
The Great Run Company
The Great Run Series is the world’s favourite run with over 230,000 participants a year taking part. The events programme stretches across the UK from Aberdeen to Portsmouth offering a full range of distances from 5k through to the half marathon. A full range of online training services are available from Great Run Training. Great Run Local is a series of weekly events staged in our key cities. All designed to provide the support and advice for participants of all abilities to achieve their personal goal.
To find out more about the events and services provided by Great Run and its partners visit www.greatrun.org
Great Run, the world’s favourite run.

Simplyhealth
Simplyhealth is the UK’s leading provider of everyday health cash plans, dental payment and pet health plans. Since 1872 – long before the existence of the NHS – Simplyhealth has been helping people to make the most of life, by managing their everyday health needs. Today we ensure over three million people in the UK have access to the health products, services and support they need, when they need them and at a price they can afford.

Helping people make the most of life is our sole purpose and giving back is a huge part of that. As a result of our success, in 2015 we were able to donate £1.6m to our charitable causes, supporting 25 different charities including Revitalise (this year’s Great Run Series nominated charity), Music in Hospitals, Brainwave Centre, British Lung Foundation and Rainbow Trust. Our future success and performance will enable us to deliver our ongoing pledge to donate 10% of our profits to charity every year, supporting health-related causes that help people with everyday health conditions to make the most of life.

Simplyhealth is a trading name of Simplyhealth Access, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

For further information on Simplyhealth please visit www.simplyhealth.co.uk

Revitalise
Revitalise is the Great Run Series’ nominated charity for 2017, and provides holiday-style breaks with care for disabled people and their carers. More details available from www.revitalise.org.uk